The Accidental Creative by Todd Henry
Synopsis
Many of us assume that our creative process is beyond our ability to influence, and pay attention to it only when it isn’t working properly. For the most part, we go about our daily tasks and everything just “works.” Until it doesn’t.
Adding to this lack of understanding is the rapidly accelerating pace of work. Each day we are face escalating expectations and a continual squeeze to do more with less. We are asked to produce an ever-increasing amount of brilliance in an ever-shrinking amount of time. There is an unspoken (or spoken!) expectation that we’ll be accessible 24/7, and as a result we frequently feel like we’re “always on.”
Now business creativity expert Todd Henry explains how to unleash your creative potential. Whether you’re a creative by trade or an “accidental creative,” this book will help you quickly and effectively integrate new ideas into your daily life.
Review
This was one of those books that I kept hearing about from so many people and then I realized, duh! I own it and I haven't even read it yet! Feeling a little in a rut with work and wanting a fresh start for the New Year I thought it was a great time to dig into a "business-y" book.
I loved the beginning and the end of this book… I could tell that the author really "got" what it meant to be a creative in a demanding environment, much like my life as a blogger can be. The middle of the book was really directed more towards individuals that have a boss or are working with a creative team. So, as a sole proprietor/entrepreneur a lot of the insight was lost on me there.
That being said, this book was extremely insightful and eye opening to the true demands of the work of the creative. Many times while reading I kept saying "yes! yes! He gets it!" and even realized more than once while reading that I was suffering from creative burn out more than I thought I was. I dogeared tons of pages and will for sure use this as a guide for my creative work going forward.
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